Welcome to the Purina Dog Breed Selector
Whether you know the breeds you like or need a bit of guidance, we’re here to help you pair with your ideal four-legged friend.
Already know which breed you want? Find it in our Dog Breed Library.


Finding the right breed for you
At Purina, we believe that the bond between people and pets helps create a better society. Owning a dog can mean years of a happy and fulfilling life together, but it is your responsibility, for the sake of both, you and your dog, to find the right match.


Matching your lifestyle with their needs
All dogs have their unique personality, but they are born with some instincts and behaviours. If a pup’s breed is likely to be an avid noisy maker, he can learn to be quieter, but you need to be prepared to invest time and kindness in hours of education, as being quiet may go against his nature. Our breed selector can help you to match the natural predisposition in a dog to your lifestyle. If you and your dog enjoy similar things, you will be more likely to live a happy, fulfilling life together.


Less questions, more accuracy
At Purina, we’ve brought together experts in pet nutrition, health, and behaviour, ensuring we ask the right questions, to help you find the right dog.


Cross-breeds and Mixed breeds
Opting for cross-breeds that combine the appearance and personality of two different pure breeds, is also a good option. It can be tricky to be sure which breed will contribute more to your dog’s looks and personality. Mixed breeds, also known as mongrels, cross-bred dogs or “purebred mutts”, come from a largely non-pedigree background, with an advantage of a wider genetic pool often making them healthier. Pet shelters and rescue organizations are a great source of pure breeds and mixed breeds looking for loving homes. The shelter’s caring staff will help you find the dog that will touch your heart and match your needs.


More choice and flexibility
We understand how the bond between people and pets differs from one family to another; that’s why we'll show you which breeds seem most suited to your preferences, as well as those which might not be. Hopefully this tool can assist or provide ideas to steer you in the right direction.
Already know which breed you want? Find it in our Dog Breed Library.