Every Ingredient Has a Purpose

Chicken

Chicken (including bone, meat, skin) is a highly digestible and high-quality ingredient that is an excellent source of protein and amino acids to help build and maintain your pet’s muscles and support their natural defences. It also contains essential omega 6 fatty acids for healthy skin and coat.

Strong Muscles

Natural Defences

Skin and Coat

Beef

Beef (Offals) is a highly digestible and high-quality ingredient that is an excellent source of protein and amino acids to help build and maintain your pet’s muscles and support their natural defences.

Strong Muscles

Natural Defences

Salmon

Salmon (including head, bone, meat) is an excellent source of high-quality proteins but also vitamins, minerals, and omega-3 fatty acids. The amino acids brought by the proteins are essential to keep your pet’s healthy and active. The omega-3 fatty acids are a plus to keep your pet skin healthy with a shiny coat.

Strong Muscles

Natural Defences

Skin and Coat

Turkey

Turkey is a highly digestive and high-quality ingredient that is an excellent source of protein and amino acids to help build and maintain your pet’s muscles and support their natural defences. It also contains essential omega 6 fatty acids for healthy skin and coat.

Strong Muscles

Natural Defences

Skin and Coat

Lamb

Lamb (including bone, meat, offals) is an excellent source of high-quality protein and amino acids to help build and maintain your pet’s muscles and support their natural defences.

Strong Muscles

Natural Defences

Duck

Duck is an excellent source of high-quality protein and amino acids to help build and maintain your pet’s muscles and support their natural defences.

Strong Muscles

Natural Defences

Liver

Liver is an excellent source of high-quality protein and amino acids to help build and maintain your pet’s muscles and support their natural defences.

Strong Muscles

Natural Defences

Rabbit

Rabbit is a highly digestible and high-quality ingredient that is an excellent source of protein and amino acids to help build and maintain your pet’s muscles and support their natural defenses.

Strong Muscles

Natural Defences

Meat and Animal Derivatives

Meat and animal derivatives include different parts of the animal, like meat, lungs, kidneys, and livers that are surplus from the human food chain and have been passed fit for human consumption. They are an excellent source of protein and amino acids to help build and maintain your pet’s muscles and to support their natural defences.

Strong Muscles

Natural Defences

Fish and Fish Derivatives

Fish and fish derivatives include different types of fish and parts of the fish that have been passed fit for human consumption. They are an excellent source of protein and amino acids to help build and maintain your pet’s muscles and to support their natural defences. The omega-3 fatty acids are a plus to keep your pet’s skin healthy with a shiny coat.

Strong Muscles

Natural Defences

Skin and Coat

Wheat / Whole-grain Wheat

Wheat grain is a natural and wholesome ingredient that is an excellent energy source for pets for their daily activity. The quality used is the same as wheat grain used in human food.

Energy

Rice

Rice is a natural source of carbohydrates that helps make your pet’s food more digestible. It also has the added benefit of being a high-quality source of energy.

Digestion

Energy

Whole Barley

Whole barley is a natural and healthy ingredient that is a good source of carbohydrates that helps fuel your pet’s body for a healthy energy level. It's a nutrient dense source of fibre to support healthy digestion.

Energy

Digestion

Oat

Oat is a natural and healthy ingredient that is a good source of carbohydrates that helps fuel your pet’s body for a healthy energy level. It's a nutrient dense source of fibre to support healthy digestion.

Energy

Digestion

Dried Cassava

Cassava root also called manioc, is a plant cultivated for its starchy root in tropical and subtropical regions. This natural ingredient is used as an alternative source of carbohydrates in grain-free formulas. It’s created by drying the tuber and then grinding it down to a fine powder to create flour. It’s a highly digestible ingredient and a natural source of carbohydrates to provide energy to help fuel your pet’s body.

Digestion

Energy

Pea Starch

Pea starch is derived from whole peas. As an alternative source of carbohydrates, it’s ideal for those who are seeking grain-free nutrition. It’s used to help fuel your pet’s body for healthy energy.

Energy

Linseed Meal

Linseed meal is produce following the mechanical extraction of linseed oil. It is a rich source of carbohydrate and also fibre. It’s used to help fuel your pet’s body for healthy energy.

Energy

Wheat Middling/Fibre

Wheat Middlings are obtained during wheat milling process. It is composed of a blend of wheat flour, germ and bran. It is a good source of carbohydrate to provide energy to help fuel your pet’s body.

Energy

Maize (Maize)

Whole grain maize is a natural and healthy ingredient that is a good source of carbohydrate to provide energy to help fuel your pet’s body.

Energy

Maize Grits

Maize grits are made from maize kernels which have been dehulled and degermed during the milling process. It provides energy to help fuel your pet's body.

Energy

Animal Fat

Animal fats are obtained from the fatty body part of beef, chicken, or turkey. Like protein, fat is a beneficial component to the pet’s diet for growth and development. Animal fats provide essential fatty acids such as omega-6 for healthy skin and coat, as well as an excellent source of energy for pets. They are highly digestible and help the absorption of fat-soluble vitamins in the body.

Skin and Coat

Energy

Taste

Poultry Fat

Poultry fat is obtained from the fatty body parts of the chicken or turkey and it's highly digestible. Just like protein, fat is a beneficial component of the pet diet for growth and development and provides essential fatty acids such as omega-6 for healthy skin and coat as well as an excellent source of energy to your pet (more than protein). They also help the absorption of fat-soluble vitamins in the body.

Skin and Coat

Energy

Taste

Fish Oil

Fish oil is produced from fish like salmon. It has a high level of omega-3 fatty acids which are well known to keep a shiny coat but also support a healthy immune system. Amongst the omega-3 fatty acids found in fish oil, EPA promotes pets’ healthy joints, skin, and coat. DHA, also well present in fish oil, contributes to a healthy vision and is an important promoter for the brain development in puppies and kittens.

Skin and Coat

Natural Defences

Joint Health

Bright Eyes and Vision

Brain Development

Soy Bean Oil

Soybean oil is extracted from soybean seeds. Rich in unsaturated fat and omega-6 fatty acids, it helps give your pet healthy skin and a soft, shiny coat. Plus, as a high-quality source of fat, it fuels your pet with a healthy energy level.

Skin and Coat

Energy

Linseed Oil

Linseed oil, also known as flaxseed oil or flax oil, is a vegetable oil extracted from mature seeds of the flax plant. The oil is obtained by pressing the seeds and it is a good source of the omega-3 fatty acid (alpha linolenic) which helps to nourish your pet's skin and coat.

Skin and Coat

Olive oil

Olive oil is a natural ingredient recognised as one of the critical components of the Mediterranean diet. It contains a high level of oleic acid, a monounsaturated fatty acid. Olive oil is known for its defensive properties.

Natural Defences

Dried Carrots

Carrot is an ingredient sourced with care to support the composition of each 100% complete & balanced meal and provide variety in your pet’s food. Carrot contains a high amount of insoluble fibre.

Variety

Overall Health

Dried Spinach

Spinach is an ingredient sourced with care to support the composition of each 100% complete and balanced meal and provide variety in your pet’s food. Spinach contains protein, carbohydrate and fibre. Some of our products have higher inclusion levels of spinach to benefit also from its high levels of minerals such as calcium, phosphorus, and iron. These minerals contribute to healthy growth and bone development.

Variety

Energy

Dried Pea

Pea is an ingredient sourced with care to support the composition of each 100% complete and balanced meal and provide variety in your pet’s food. Dried pea contains a high carbohydrate content. Therefore, in products with a higher inclusion level of this ingredient, it is used as an alternative source of carbohydrates to help fuel your pet’s body for healthy energy.

Variety

Dried Red Beet Root

Red Beet Root is an ingredient sourced with care to support the composition of each 100% complete and balanced meal and provide variety in your pet’s food. Red Beet root is an ingredient that contains carbohydrate and fibre.

Variety

Dried Sweet Potato

Sweet Potato is sourced with care to support the composition of each 100% complete and balanced meal and provide variety in your pet’s food. Sweet potato is an ingredient that contains carbohydrate and fibre.

Variety

Dried Courgette

Courgette is an ingredient sourced with care to support the composition of each 100% complete and balanced meal and provide variety in your pet’s food. Courgette contains protein, carbohydrate and fibre.

Variety

Dried Green Beans

Green Beans are a natural ingredient sourced with care to support the composition of each 100% complete and balanced meal and provide variety in your pet’s food. Green Beans are an ingredient that contains fibre.

Variety

Dried Rosemary

Rosemary is a member of the family Lamiaceae and native to the Mediterranean region. It has a long history of culinary use as a flavourful botanical herb that provides variety in your pet's food.

Variety

Vegetables

Vegetables including dehydrated carrots, green beans, potatoes, and tomatoes are added to provide variety in your pet’s food.

Variety

Derivatives of Vegetable Origin

Derivatives of vegetable origin include ingredients like corn starch that is used to thicken your pet’s food and provide texture that helps enhance their mealtime experience.

Texture

L. Delbrueckii and Fermentum

Lactobacillus Delbrueckii and Fermentum are beneficial functional bacteria providing key nutrients proven to strengthen cats' natural defences.

Natural Defences

Spirulina

Spirulina (Arthrospira platensis) is a blue-green algae rich in proteins, beta carotene, antioxidants and omega 6 fatty acid. Spirulina helps support healthy immune function in cats and dogs.

Natural Defences

Taurine

Taurine is an essential nutrient for cats to be brought by the diet because they can't synthesize it. Cat food must contain the right amount of taurine to ensure and maintain a healthy metabolism. It is essential for cardiovascular, retina, and central nervous system functions. In dog food, taurine also helps support cardiac health.

Bright Eyes and Vision

Heart Health

Bentonite

Bentonite is a natural clay added to sensitive products to bind excess water and help to improve faecal quality.

Stool Quality

Dried Colostrum

Colostrum is the first milk of the cow after she gives birth to the calf. The calf takes what he needs and then the remaining colostrum is collected. It contains immunoglobulins and other proteins that help to build and strengthen immunity and also promote a healthy intestinal microbiome.

Natural Defences

Digestion

Vitamin A

Vitamin A is essential in supporting your pet’s vision, immune system, bone and muscle growth and skin and coat health.

Overall Health

Vitamin D

Vitamin D is necessary for normal bone tissue growth and maintenance. It plays an important role in supporting your pet’s teeth, bones and joints.

Overall Health

Vitamin E

Vitamin E is an essential vitamin that functions also as an antioxidant to help support your pet’s immune system, while also nourishing your pet’s skin and coat.

Overall Health

Natural Defences

Vitamin C

Vitamin C is a water soluble vitamin that acts as an antioxidant, helping to reduce free radical formation and supporting pets' natural defences.

Natural Defences

Ferrous Sulphate Monohydrate

Ferrous sulfate monohydrate is a source of iron, an essential trace mineral needed for hemoglobin production and oxygen transport from your pet’s lungs throughout their whole body.

Overall Health

Calcium Iodate Anhydrous

Calcium iodate is a source of iodine, a trace mineral essential for thyroid health and the formation of thyroid hormones that are required to maintain a healthy metabolism.

Overall Health

Cupric Sulphate Pentahydrate

Copper sulfate pentahydrate is a source of copper, a trace mineral essential for many processes in your pet’s body including immune system health and iron absorption. Its benefits can be seen through your pet’s shiny coat and healthy bone development.

Overall Health

Natural Defences

Manganous Sulphate Monohydrate

Manganese sulfate is a source of manganese, a trace mineral essential for various processes in your pet’s body including blood clotting, nervous system function and bone development.

Overall Health

Zinc Sulphate Monohydrate

Zinc sulfate monohydrate is a source of zinc, an essential trace mineral. It is needed to promote healthy skin and a shiny coat. It also helps support a healthy immune system and aids in the metabolism of carbohydrates, fat and protein.

Overall Health

Natural Defences

Sodium Selenite

Sodium selenite is a source of selenium, an essential trace mineral that works as an antioxidant and helps maintain your pet’s cell membranes in conjunction with the immune system.

Overall Health

Tocopherol extracts

Tocopherol extracts are prepared from vegetable oil and are a form of vitamin E. They are antioxidants of natural origin added to maintain the freshness of the product.

Product Quality