Your Pet, Our Passion.
every ingredient has a purpose

Every Ingredient Has a Purpose

At Purina, not only do we purposefully select our ingredients but we want to be transparent about them. Therefore we are committed to implementing responsible sourcing. Read more to find out about the purpose of our principal ingredients.

PROTEIN

We put protein in every single recipe - providing a strong foundation for your pet's nutrition.

  • Chicken pieces pet food ingredient

    Chicken

    Chicken pieces pet food ingredient

    Chicken

    Chicken (including bone, meat, skin) is a highly digestible and high-quality ingredient that is an excellent source of protein and amino acids to help build and maintain your pet’s muscles and support their natural defences. It also contains essential omega 6 fatty acids for healthy skin and coat.

    Strong muscles infographic

    Strong Muscles

    Support natural defences infographic

    Natural Defences

    Skin and coat health infographic

    Skin and Coat

  • Diced beef pet food ingredient

    Beef

    Diced beef pet food ingredient

    Beef

    Beef (Offals) is a highly digestible and high-quality ingredient that is an excellent source of protein and amino acids to help build and maintain your pet’s muscles and support their natural defences.

    Strong muscles infographic

    Strong Muscles

    Support natural defences infographic

    Natural Defences

  • Salmon pet food ingredient

    Salmon

    Salmon pet food ingredient

    Salmon

    Salmon (including head, bone, meat) is an excellent source of high-quality proteins but also vitamins, minerals, and omega-3 fatty acids. The amino acids brought by the proteins are essential to keep your pet’s healthy and active. The omega-3 fatty acids are a plus to keep your pet skin healthy with a shiny coat.

    Strong muscles infographic

    Strong Muscles

    Support natural defences infographic

    Natural Defences

    Skin and coat health infographic

    Skin and Coat

  • Turkey pieces pet food ingredient

    Turkey

    Turkey pieces pet food ingredient

    Turkey

    Turkey is a highly digestive and high-quality ingredient that is an excellent source of protein and amino acids to help build and maintain your pet’s muscles and support their natural defences. It also contains essential omega 6 fatty acids for healthy skin and coat.

    Strong muscles infographic

    Strong Muscles

    Support natural defences infographic

    Natural Defences

    Skin and coat health infographic

    Skin and Coat

  • Diced lamb pet food ingredient

    Lamb

    Diced lamb pet food ingredient

    Lamb

    Lamb (including bone, meat, offals) is an excellent source of high-quality protein and amino acids to help build and maintain your pet’s muscles and support their natural defences.

    Strong muscles infographic

    Strong Muscles

    Support natural defences infographic

    Natural Defences

  • Duck pet food ingredient

    Duck

    Duck pet food ingredient

    Duck

    Duck is an excellent source of high-quality protein and amino acids to help build and maintain your pet’s muscles and support their natural defences.

    Strong muscles infographic

    Strong Muscles

    Support natural defences infographic

    Natural Defences

  • Liver pet food ingredient

    Liver

    Liver pet food ingredient

    Liver

    Liver is an excellent source of high-quality protein and amino acids to help build and maintain your pet’s muscles and support their natural defences.

    Strong muscles infographic

    Strong Muscles

    Support natural defences infographic

    Natural Defences

  • Rabbit pet food ingredient

    Rabbit

    Rabbit pet food ingredient

    Rabbit

    Rabbit is a highly digestible and high-quality ingredient that is an excellent source of protein and amino acids to help build and maintain your pet’s muscles and support their natural defenses.

    Strong muscles infographic

    Strong Muscles

    Support natural defences infographic

    Natural Defences

  • Meat and animal derivatives

    Meat and Animal Derivatives

    Meat and animal derivatives

    Meat and Animal Derivatives

    Meat and animal derivatives include different parts of the animal, like meat, lungs, kidneys, and livers that are surplus from the human food chain and have been passed fit for human consumption. They are an excellent source of protein and amino acids to help build and maintain your pet’s muscles and to support their natural defences.

    Strong muscles infographic

    Strong Muscles

    Support natural defences infographic

    Natural Defences

    Read More
  • Fish and fish derivatives

    Fish and Fish Derivatives

    Fish and fish derivatives

    Fish and Fish Derivatives

    Fish and fish derivatives include different types of fish and parts of the fish that have been passed fit for human consumption. They are an excellent source of protein and amino acids to help build and maintain your pet’s muscles and to support their natural defences. The omega-3 fatty acids are a plus to keep your pet’s skin healthy with a shiny coat.

    Strong muscles infographic

    Strong Muscles

    Support natural defences infographic

    Natural Defences

    Skin and coat health infographic

    Skin and Coat

CARBOHYDRATE

We only select carbohydrate sources that deliver sustaining energy to pets.

  • Wheat and whole grain wheat carbohydrates

    Wheat / Whole-grain Wheat

    Wheat and whole grain wheat carbohydrates

    Wheat / Whole-grain Wheat

    Wheat grain is a natural and wholesome ingredient that is an excellent energy source for pets for their daily activity. The quality used is the same as wheat grain used in human food.

    Energy infographic

    Energy

  • Rice carbohydrates

    Rice

    Rice carbohydrates

    Rice

    Rice is a natural source of carbohydrates that helps make your pet’s food more digestible. It also has the added benefit of being a high-quality source of energy.

    Digestive health infographic

    Digestion

    Energy infographic

    Energy

  • Whole barley carbohydrates

    Whole Barley

    Whole barley carbohydrates

    Whole Barley

    Whole barley is a natural and healthy ingredient that is a good source of carbohydrates that helps fuel your pet’s body for a healthy energy level. It's a nutrient dense source of fibre to support healthy digestion.

    Energy infographic

    Energy

    Digestive health infographic

    Digestion

  • Oat carbohydrates

    Oat

    Oat carbohydrates

    Oat

    Oat is a natural and healthy ingredient that is a good source of carbohydrates that helps fuel your pet’s body for a healthy energy level. It's a nutrient dense source of fibre to support healthy digestion.

    Energy infographic

    Energy

    Digestive health infographic

    Digestion

  • Dried cassava grain-free carbohydrates

    Dried Cassava

    Dried cassava grain-free carbohydrates

    Dried Cassava

    Cassava root also called manioc, is a plant cultivated for its starchy root in tropical and subtropical regions. This natural ingredient is used as an alternative source of carbohydrates in grain-free formulas. It’s created by drying the tuber and then grinding it down to a fine powder to create flour. It’s a highly digestible ingredient and a natural source of carbohydrates to provide energy to help fuel your pet’s body.

    Improved digestion infographic

    Digestion

    Energy infographic

    Energy

  • Pea starch carbohydrates

    Pea Starch

    Pea starch carbohydrates

    Pea Starch

    Pea starch is derived from whole peas. As an alternative source of carbohydrates, it’s ideal for those who are seeking grain-free nutrition. It’s used to help fuel your pet’s body for healthy energy.

    Energy infographic

    Energy

  • Linseed meal carbohydrates

    Linseed Meal

    Linseed meal carbohydrates

    Linseed Meal

    Linseed meal is produce following the mechanical extraction of linseed oil. It is a rich source of carbohydrate and also fibre. It’s used to help fuel your pet’s body for healthy energy.

    Energy infographic

    Energy

  • Wheat middling carbohydrates

    Wheat Middling/Fibre

    Wheat middling carbohydrates

    Wheat Middling/Fibre

    Wheat Middlings are obtained during wheat milling process. It is composed of a blend of wheat flour, germ and bran. It is a good source of carbohydrate to provide energy to help fuel your pet’s body.

    Energy infographic

    Energy

  • Maize carbohydrates

    Maize (Maize)

    Maize carbohydrates

    Maize (Maize)

    Whole grain maize is a natural and healthy ingredient that is a good source of carbohydrate to provide energy to help fuel your pet’s body.

    Energy infographic

    Energy

  • Maize grits carbohydrates

    Maize Grits

    Maize grits carbohydrates

    Maize Grits

    Maize grits are made from maize kernels which have been dehulled and degermed during the milling process. It provides energy to help fuel your pet's body.

    Energy infographic

    Energy

FATS AND OILS

We only source nutrient-rich fats and oils, with known benefits for pets.

  • Animal fat essential fatty acids

    Animal Fat

    Animal fat essential fatty acids

    Animal Fat

    Animal fats are obtained from the fatty body part of beef, chicken, or turkey. Like protein, fat is a beneficial component to the pet’s diet for growth and development. Animal fats provide essential fatty acids such as omega-6 for healthy skin and coat, as well as an excellent source of energy for pets. They are highly digestible and help the absorption of fat-soluble vitamins in the body.

    Skin and coat health infographic

    Skin and Coat

    Energy infographic

    Energy

    Improved taste and texture infographic

    Taste

  • Poultry fat essential fatty acids

    Poultry Fat

    Poultry fat essential fatty acids

    Poultry Fat

    Poultry fat is obtained from the fatty body parts of the chicken or turkey and it's highly digestible. Just like protein, fat is a beneficial component of the pet diet for growth and development and provides essential fatty acids such as omega-6 for healthy skin and coat as well as an excellent source of energy to your pet (more than protein). They also help the absorption of fat-soluble vitamins in the body.

    Skin and coat health infographic

    Skin and Coat

    Energy infographic

    Energy

    Improved taste and texture infographic

    Taste

  • Fish oil high in omega 3

    Fish Oil

    Fish oil high in omega 3

    Fish Oil

    Fish oil is produced from fish like salmon. It has a high level of omega-3 fatty acids which are well known to keep a shiny coat but also support a healthy immune system. Amongst the omega-3 fatty acids found in fish oil, EPA promotes pets’ healthy joints, skin, and coat. DHA, also well present in fish oil, contributes to a healthy vision and is an important promoter for the brain development in puppies and kittens.

    Skin and coat health infographic

    Skin and Coat

    Support natural defences infographic

    Natural Defences

    Support healthy joints infographic

    Joint Health

    Support bright eyes and vision infographic

    Bright Eyes and Vision

    Support healthy brain development infographic

    Brain Development

  • Soy bean oil rich in omega 6

    Soy Bean Oil

    Soy bean oil rich in omega 6

    Soy Bean Oil

    Soybean oil is extracted from soybean seeds. Rich in unsaturated fat and omega-6 fatty acids, it helps give your pet healthy skin and a soft, shiny coat. Plus, as a high-quality source of fat, it fuels your pet with a healthy energy level.

    Skin and coat health infographic

    Skin and Coat

    Energy infographic

    Energy

  • Linseed Oil pet food ingredient

    Linseed Oil

    Linseed Oil pet food ingredient

    Linseed Oil

    Linseed oil, also known as flaxseed oil or flax oil, is a vegetable oil extracted from mature seeds of the flax plant. The oil is obtained by pressing the seeds and it is a good source of the omega-3 fatty acid (alpha linolenic) which helps to nourish your pet's skin and coat.

    Skin and coat health infographic

    Skin and Coat

  • Olive oil ingredient

    Olive oil

    Olive oil ingredient

    Olive oil

    Olive oil is a natural ingredient recognised as one of the critical components of the Mediterranean diet. It contains a high level of oleic acid, a monounsaturated fatty acid. Olive oil is known for its defensive properties.

    Support natural defences infographic

    Natural Defences

TASTE, TEXTURE & VARIETY

We believe great-tasting food plays an important role in long-lasting health

  • Dried carrot fibre

    Dried Carrots

    Dried carrot fibre

    Dried Carrots

    Carrot is an ingredient sourced with care to support the composition of each 100% complete & balanced meal and provide variety in your pet’s food. Carrot contains a high amount of insoluble fibre.

    Variety for a balanced diet infographic

    Variety

    Overall health infographic

    Overall Health

  • Dried spinach protein

    Dried Spinach

    Dried spinach protein

    Dried Spinach

    Spinach is an ingredient sourced with care to support the composition of each 100% complete and balanced meal and provide variety in your pet’s food. Spinach contains protein, carbohydrate and fibre. Some of our products have higher inclusion levels of spinach to benefit also from its high levels of minerals such as calcium, phosphorus, and iron. These minerals contribute to healthy growth and bone development.

    Variety for a balanced diet infographic

    Variety

    Energy infographic

    Energy

  • Dried pea carbohydrates

    Dried Pea

    Dried pea carbohydrates

    Dried Pea

    Pea is an ingredient sourced with care to support the composition of each 100% complete and balanced meal and provide variety in your pet’s food. Dried pea contains a high carbohydrate content. Therefore, in products with a higher inclusion level of this ingredient, it is used as an alternative source of carbohydrates to help fuel your pet’s body for healthy energy.

    Variety for a balanced diet infographic

    Variety

  • Dried red beetroot carbohydrates

    Dried Red Beet Root

    Dried red beetroot carbohydrates

    Dried Red Beet Root

    Red Beet Root is an ingredient sourced with care to support the composition of each 100% complete and balanced meal and provide variety in your pet’s food. Red Beet root is an ingredient that contains carbohydrate and fibre.

    Variety for a balanced diet infographic

    Variety

  • Dried sweet potato carbohydrates

    Dried Sweet Potato

    Dried sweet potato carbohydrates

    Dried Sweet Potato

    Sweet Potato is sourced with care to support the composition of each 100% complete and balanced meal and provide variety in your pet’s food. Sweet potato is an ingredient that contains carbohydrate and fibre.

    Variety for a balanced diet infographic

    Variety

  • Dried courgette for balanced diet

    Dried Courgette

    Dried courgette for balanced diet

    Dried Courgette

    Courgette is an ingredient sourced with care to support the composition of each 100% complete and balanced meal and provide variety in your pet’s food. Courgette contains protein, carbohydrate and fibre.

    Variety for a balanced diet infographic

    Variety

  • Dried green beans for balanced diet

    Dried Green Beans

    Dried green beans for balanced diet

    Dried Green Beans

    Green Beans are a natural ingredient sourced with care to support the composition of each 100% complete and balanced meal and provide variety in your pet’s food. Green Beans are an ingredient that contains fibre.

    Variety for a balanced diet infographic

    Variety

  • Dried rosemary for balanced diet

    Dried Rosemary

    Dried rosemary for balanced diet

    Dried Rosemary

    Rosemary is a member of the family Lamiaceae and native to the Mediterranean region. It has a long history of culinary use as a flavourful botanical herb that provides variety in your pet's food.

    Variety for a balanced diet infographic

    Variety

  • Mixed vegetables for balanced diet

    Vegetables

    Mixed vegetables for balanced diet

    Vegetables

    Vegetables including dehydrated carrots, green beans, potatoes, and tomatoes are added to provide variety in your pet’s food.

    Variety for a balanced diet infographic

    Variety

  • Derivatives of vegetable origin for improved texture

    Derivatives of Vegetable Origin

    Derivatives of vegetable origin for improved texture

    Derivatives of Vegetable Origin

    Derivatives of vegetable origin include ingredients like corn starch that is used to thicken your pet’s food and provide texture that helps enhance their mealtime experience.

    Improved taste and texture infographic

    Texture

FUNCTIONAL INGREDIENTS

We harness the power of functional ingredients to support pet health.

  • L. Delbrueckii and fermentum to strengthen cat's defences

    L. Delbrueckii and Fermentum

    L. Delbrueckii and fermentum to strengthen cat's defences

    L. Delbrueckii and Fermentum

    Lactobacillus Delbrueckii and Fermentum are beneficial functional bacteria providing key nutrients proven to strengthen cats' natural defences.

    Support natural defences infographic

    Natural Defences

  • Spirulina for healthy immune function

    Spirulina

    Spirulina for healthy immune function

    Spirulina

    Spirulina (Arthrospira platensis) is a blue-green algae rich in proteins, beta carotene, antioxidants and omega 6 fatty acid. Spirulina helps support healthy immune function in cats and dogs.

    Support natural defences infographic

    Natural Defences

  • Taurine for healthy cat central nervous systems

    Taurine

    Taurine for healthy cat central nervous systems

    Taurine

    Taurine is an essential nutrient for cats to be brought by the diet because they can't synthesize it. Cat food must contain the right amount of taurine to ensure and maintain a healthy metabolism. It is essential for cardiovascular, retina, and central nervous system functions. In dog food, taurine also helps support cardiac health.

    Support bright eyes and vision infographic

    Bright Eyes and Vision

    Support heart health

    Heart Health

  • Bentonite to improve faecal quality

    Bentonite

    Bentonite to improve faecal quality

    Bentonite

    Bentonite is a natural clay added to sensitive products to bind excess water and help to improve faecal quality.

    Improved stool quality infographic

    Stool Quality

  • Dried colostrum pet food ingredient

    Dried Colostrum

    Dried colostrum pet food ingredient

    Dried Colostrum

    Colostrum is the first milk of the cow after she gives birth to the calf. The calf takes what he needs and then the remaining colostrum is collected. It contains immunoglobulins and other proteins that help to build and strengthen immunity and also promote a healthy intestinal microbiome.

    Support natural defences infographic

    Natural Defences

    Digestive health infographic

    Digestion

VITAMINS

We curate balanced combinations of vitamins based on a variety of nutritional profiles.

  • Vitamin A to support overall pet health

    Vitamin A

    Vitamin A to support overall pet health

    Vitamin A

    Vitamin A is essential in supporting your pet’s vision, immune system, bone and muscle growth and skin and coat health.

    Overall health infographic

    Overall Health

  • Vitamin D to support overall pet health

    Vitamin D

    Vitamin D to support overall pet health

    Vitamin D

    Vitamin D is necessary for normal bone tissue growth and maintenance. It plays an important role in supporting your pet’s teeth, bones and joints.

    Overall health infographic

    Overall Health

  • Vitamin E to support overall pet health

    Vitamin E

    Vitamin E to support overall pet health

    Vitamin E

    Vitamin E is an essential vitamin that functions also as an antioxidant to help support your pet’s immune system, while also nourishing your pet’s skin and coat.

    Overall health infographic

    Overall Health

    Support natural defences infographic

    Natural Defences

  • Vitamin C to support natural defences

    Vitamin C

    Vitamin C to support natural defences

    Vitamin C

    Vitamin C is a water soluble vitamin that acts as an antioxidant, helping to reduce free radical formation and supporting pets' natural defences.

    Support natural defences infographic

    Natural Defences

MINERALS

Minerals are essential to ensure a healthy and balanced diet.

  • Ferrous sulphate monohydrate for overall health

    Ferrous Sulphate Monohydrate

    Ferrous sulphate monohydrate for overall health

    Ferrous Sulphate Monohydrate

    Ferrous sulfate monohydrate is a source of iron, an essential trace mineral needed for hemoglobin production and oxygen transport from your pet’s lungs throughout their whole body.

    Overall health infographic

    Overall Health

  • Calcium iodate anhydrous for overall health

    Calcium Iodate Anhydrous

    Calcium iodate anhydrous for overall health

    Calcium Iodate Anhydrous

    Calcium iodate is a source of iodine, a trace mineral essential for thyroid health and the formation of thyroid hormones that are required to maintain a healthy metabolism.

    Overall health infographic

    Overall Health

  • Cupric sulphate pentahydrate for overall health

    Cupric Sulphate Pentahydrate

    Cupric sulphate pentahydrate for overall health

    Cupric Sulphate Pentahydrate

    Copper sulfate pentahydrate is a source of copper, a trace mineral essential for many processes in your pet’s body including immune system health and iron absorption. Its benefits can be seen through your pet’s shiny coat and healthy bone development.

    Overall health infographic

    Overall Health

    Support natural defences infographic

    Natural Defences

  • Manganous sulphate monohydrate for overall health

    Manganous Sulphate Monohydrate

    Manganous sulphate monohydrate for overall health

    Manganous Sulphate Monohydrate

    Manganese sulfate is a source of manganese, a trace mineral essential for various processes in your pet’s body including blood clotting, nervous system function and bone development.

    Overall health infographic

    Overall Health

  • Zinc sulphate monohydrate for overall health

    Zinc Sulphate Monohydrate

    Zinc sulphate monohydrate for overall health

    Zinc Sulphate Monohydrate

    Zinc sulfate monohydrate is a source of zinc, an essential trace mineral. It is needed to promote healthy skin and a shiny coat. It also helps support a healthy immune system and aids in the metabolism of carbohydrates, fat and protein.

    Overall health infographic

    Overall Health

    Support natural defences infographic

    Natural Defences

  • Sodium selenite for overall health

    Sodium Selenite

    Sodium selenite for overall health

    Sodium Selenite

    Sodium selenite is a source of selenium, an essential trace mineral that works as an antioxidant and helps maintain your pet’s cell membranes in conjunction with the immune system.

    Overall health infographic

    Overall Health

ANTIOXIDANTS

We use antioxidants to maintain the freshness of our products and deliver our high nutritional and organoleptic standards.

  • Tocopherol extracts ingredient

    Tocopherol extracts

    Tocopherol extracts ingredient

    Tocopherol extracts

    Tocopherol extracts are prepared from vegetable oil and are a form of vitamin E. They are antioxidants of natural origin added to maintain the freshness of the product.

    Support product quality infographic

    Product Quality