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Your Pet, Our Passion.
Vet with Husky

Innovate to improve pets’ health and well-being.

We believe that good quality nutrition is essential to pets' well-being.

Our goals

From 2021 to 2022, we will launch 10 new products focused on improving the health and well-being of pets. 

Our achievement to date

100% Achieved

From 2018-2020, we set a target of launching 14 new products to improve pets’ health and well-being. In 2020 we launched 37 new products - exceeding our commitment by 23 products in total. 

We have a rich history in innovation and continuing to innovate to improve the health and well being of pets remains a priority for us. From when our commitments were first launched in 2016, we had already launched 19 new products including Purina® DENTALIFE® and Purina®ONE® Bifensis, and been published in 17 scientific journals, beating our original target of 16 new products from 2016-2018. . 

Nutrition is at the absolute heart of what we do, and it is just one of the essential ways in which we help to create richer lives for pets and the people who love them.

Our point of view

We are a company of pet owners and lovers, from our scientists and nutritionists to our marketing and sales people. We are dedicated to understanding pets’ nutritional, behavioural and social needs and are focused on doing everything we can to keep them healthy and happy.

We fundamentally believe that scientifically proven, good quality nutrition is essential to pets’ well-being. That's why since the start of the company and through all our activities, we’ve kept true to our promise of high-quality nutrition, proven science, and results. At Purina, nutrition takes centre stage.

As one of the leading pet care companies in the world, we’ve made significant investments in science, innovation, and pet understanding. We have a responsibility to pets and their owners to use this knowledge and pet food research - as well as our development know-how to push the boundaries and continue to develop diets, including ones for pets with special needs and those requiring veterinary-prescribed nutrition.


Working in partnership with respected colleagues and veterinary leaders worldwide, we are excited by the prospect of driving innovation that creates important advances in pet health and well-being.

Purina Experts


Building on Nestlé CSV

Just as we are committed to improving the lives of pets and the people who love them, our parent company Nestlé is committed to enhancing the quality of life and contributing to a healthier future for individuals and families, our communities, and the planet.

Read more about Nestlé in Society

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Our impact
Our commitments
We're dedicated to improving the lives of pets and those who love them, which is why we've made 10 commitments to achieve by 2023.